The lead complainant in the case, Stacey Pincus, submitted a fit against the coffee chain at Northern Illinois Federal Court in Chicago last week, Courthouse News reports. You can market your law practice here.
Pincus said that the volume of liquid in the coffee chain s cold drinks was sometimes little bit more than half of that marketed, because of the ice included. Starbucks provides the volume of each of its serving sizes in fluid ounces in its United States stores – however Pincus stated these figures were really just the size of the cup, instead of the drink.
Starbucks said the case was “without merit” because customers comprehended that ice was an essential part of an iced drink.
Pincus said that Starbucks could serve its cold drinks in larger cups that would enable space for the advertised volume of liquid, plus ice. The company promotes four sizes on its menu – tall, grande, venti and trenta – which are 12, 16, 24 and 30 fluid ounces respectively (354- 887ml).
” A Starbucks client who buys a Venti cold drink receives only 14 fluid ounces of that drink simply over half the advertised amount, and just over half the quantity for which they are paying,” the problem states.
” In essence, Starbucks is promoting the size of its cold drink cups on its menu, rather than the quantity of fluid a customer will get when they acquire a cold drink and deceiving its customers in the process.”
Starbucks representative Jaime Riley stated that it was “knowledgeable about the complainant’s claims, which we fully think to be without merit.”
” Our consumers understand and anticipate that ice is an important component of any ‘iced’ beverage,” said Riley. “If a consumer is not pleased with their beverage prep work, we will happily remake it.”